Apparel Markets 2025. Nike is a standout performer, with the highest brand value of any mass apparel brand in 2023 , at roughly 75 billion dollars. Consumer appetite for discovering and purchasing apparel online is now firmly entrenched.

The ninth annual state of fashion report by mckinsey & company and bof insights, the business of fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer. Although hard to predict, even in the best of times, the fashion industry is in for a particularly tumultuous and uncertain 2025.